case study · saas crm

All your customers in one place, instead of a mess of Excel and sticky notes.

We built a fully Hebrew CRM system for service businesses that brings customers, leads, tasks and payments together in one place. Instead of digging through dozens of Excel sheets and notes, every business owner gets a complete picture of each customer, a clear sales pipeline and reminders that never slip through the cracks.

Industry · service businesses Technology · Web App Project · 2026

overview

The story behind the project.

Many service businesses run their customers on Excel sheets, sticky notes and WhatsApp messages. The information is scattered, no one is sure where each customer stands, and hot leads simply get forgotten.

The business owner wanted one place, in Hebrew, that brings it all together - customers, leads, tasks and payments - and that opens from anywhere, including on the phone in front of the customer.

the solution

What we built.

A fully Hebrew CRM system for service businesses - customers, leads, tasks, payments and reports on one screen, accessible from anywhere.

Customer management and ongoing relationships

Every customer with a full history, contacts and a record of communication in one place.

Lead management and sales pipeline

Every lead managed from first contact to close, with clear stages and a measurable source.

Tasks and automatic reminders

Reminders that never slip through the cracks - follow-ups, callbacks and open quotes.

Payment and invoice tracking

See who paid, who owes and what is still open - without digging through spreadsheets.

Reports and business insights

A live dashboard with the numbers that matter: active customers, leads and revenue.

Lead capture from every source

Facebook, Google and referrals - every lead flows automatically into one place.

the system

Here is how it looks in practice.

Real screenshots from the system we built - a central dashboard and customer ticket management, all in full right-to-left Hebrew.

olcrm.co.il/dashboard
Screenshot of the main dashboard in the CRM system - revenue, leads, projects and open tickets
Main dashboardRevenue, leads, projects and open tickets - a complete picture of the business on one screen that opens every morning.
olcrm.co.il/tickets
Screenshot of the customer ticket management screen in the CRM system - status, priority and type
Ticket and support managementEvery customer ticket sorted by status, priority and type - and the team responds directly from within the system.

results

The result: less chaos, more customers.

Instead of Excel and sticky notes - one clear picture of the business, with leads that never get lost.

A 40% improvement in lead conversion

Orderly follow-up on every lead raises the close rate.

One picture of every customer

All the history, quotes and payments in one place, accessible from anywhere.

Less time on admin

Less searching through spreadsheets and notes - more time for the customers themselves.

our approach

How we built the system

We sit with the business owner, understand how they really work with their customers, and build a simple system they will want to use every day.

  1. 1

    Deep specification

    We sit with the team and map the real flow of information - who does what, when, and where things get stuck.

  2. 2

    Spotting the bottlenecks

    We pinpoint exactly where errors, duplication and delays occur - that is where the biggest value is.

  3. 3

    Custom development

    We build the system around your process, module after module, with testing every step of the way.

  4. 4

    Rollout and support

    We go live, train the team, and stay available after launch for ongoing improvement and expansion.