case study · e-commerce

A sales website that takes orders on its own from quote to payment, online.

The ordering process at a manufacturer can be long and cumbersome - calls, specs, rounds of approvals. We built Wiresnet an online system where the customer defines exactly what they need, gets an automatic quote, pays, and tracks it - all on their own.

Industry · Manufacturing & commerce Technology · .NET & SQL Server Project · 2024

overview

The story behind the project.

At a manufacturer, every custom order usually begins with a long chain: making contact, collecting exact specs, calculating a price, and several rounds of approvals. The process eats up precious time - and a customer who runs out of patience along the way simply walks away.

The manufacturer wanted to cut all of that down: let the customer define exactly what they need on their own, get an instant price, and close an order - with no phone calls and no waiting.

the solution

What we built.

Wiresnet - an online system for a manufacturer of custom electronics cabling, where the customer configures, prices, pays, and tracks everything on their own.

Visual order builder

The customer picks the cable type, color, insulation, and units of measure in a simple, clear graphical interface.

Real-time parameter updates

Every change updates instantly, so the customer sees exactly what they are ordering.

Personal account

A personal account with saved PDF files, order history, and stored details.

Automatic quote

The system calculates the price based on the parameters, quantity, and delivery date - instantly.

Secure online payment

Secure payment processing with a strong focus on the customer's data security and privacy.

Order tracking

The customer tracks the status of their order at any moment.

results

The result: simpler orders, more conversions.

A short, clear process end to end: less friction, more orders closed - with no phone calls and no waiting.

A simple ordering experience

The customer enters exactly what they need, with no guesswork and no dependence on a rep.

More conversions

A short, clear process reduces drop-off and raises the share of orders that close.

24/7 availability

Customers order whenever it suits them, even outside business hours.

our approach

How we built the system

We learn the manufacturer's ordering process down to the details, then build an online experience that feels simple to the customer - even when it is complex behind the scenes.

  1. 1

    Deep scoping

    We sit with the team and map the real flow of information - who does what, when, and where things get stuck.

  2. 2

    Bottleneck identification

    We pinpoint exactly where errors, duplication, and delays occur - that is where the biggest value lies.

  3. 3

    Custom development

    We build the system around your process, module by module, with testing every step of the way.

  4. 4

    Rollout and support

    We go live, train your team, and stay available after launch for ongoing improvement and expansion.